Submissions/Readership metrics: Trends and stories from our global traffic data

From Wikimania

This is an accepted submission for Wikimania 2017.

Presentation slides
Submission no. 2111 - C10
Title of the submission

Readership metrics: Trends and stories from our global traffic data

Type of submission (lecture, panel, tutorial/workshop, roundtable discussion, lightning talk, poster, birds of a feather discussion)


Author of the submission

Tilman Bayer

Language of presentation


E-mail address


Tbayer (WMF)

Country of origin


Affiliation, if any (organisation, company etc.)

Wikimedia Foundation

Personal homepage or blog
Abstract (up to 300 words to describe your proposal)

Take a step back and look at the big picture! This presentation will

  • give an overview over the quantitative information we have about the overall usage of Wikipedia (and sister projects),
  • outline how our understanding of it has improved in recent years,
  • describe some current trends and past stories,
  • explain some new, privacy-friendly metrics that are being introduced currently to improve our understanding of the overall usage of Wikimedia projects, beyond the limits of pageview numbers and unique devices counts.

I also plan to shed some light on how we are using data in the Wikimedia Foundation's Reading team to inform work on the user interface, both on the website and on the mobile apps.

(The presentation will draw from my work as a data analyst in the WMF Reading team; cf. also our Readership metrics reports, regular updates on core metrics and a 2016 Tech Talk.)

What will attendees take away from this session?

A better sense of perspective on the hundreds of millions of people out there who are reading Wikipedia (and sister projects), a few central data points to keep in mind, an improved “climate change” awareness of longer-term trends, and some knowledge of new readership metrics that are being introduced.

Theme of presentation
  • Technology, Interface & Infrastructure
Length of session (if other than 25 minutes, specify how long)
25 minutes
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Slides or further information (optional)
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Is this Submission a Draft or Final?

This is a Completed submission for Wikimania 2017 ready to be reviewed by a member of the Programme Committee.

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  1. Amir É. Aharoni (talk) 13:47, 12 April 2017 (UTC)[reply]
  2. --Cornelius Kibelka (WMDE) (talk) 07:59, 17 July 2017 (UTC)[reply]
  3. Doc James (talk) 21:22, 28 July 2017 (UTC)[reply]
  4. Digitaleffie (talk) 16:31, 31 July 2017 (UTC)[reply]
  5. Djiboun (talk) 22:03, 1 August 2017 (UTC)[reply]
  6. #TMorata (talk) 19:30, 4 August 2017 (UTC)[reply]
  7. -Another Believer (talk) 16:02, 11 August 2017 (UTC)[reply]